Wednesday, 17 January 2018


My journey to a clean makeup routine has officially begun. I've mentioned before how one of my goals for this year is to slowly overhaul my makeup routine with all clean alternatives. I don't necessarily have any specific parameters other than the goal that the products contain no phthalates or parabens. There are about a thousand other things you don't want in there either, but rather than list them all, I'll just say this - basically, the cleaner, more natural and pronounceable, the better.

I'm taking this journey one step at a time over the course of the year, because let's be honest, not only is it overwhelming to find all new products, but it is also expensive. I'm not expecting to find the best product out there the first time around, so I want to take this one little product at a time.

That brings me here. I decided to start January off by tackling my eyes, namely, eyeliner and mascara. Ah, my two best friends and my two worst enemies all in two tiny little tubes. These two products are necessities in my makeup routine because they have the ability to completely wake up my face, but they also happen to be some of the worst products for you. Mascara is known to carry the most bacteria of all your makeup products yet just so happens to be the closest to some of your most treasured assets. Your eyeballs, people.

Finding clean alternatives to these is no easy feat. There are quite a few clean options out there, but many of the natural products have been known to flake off and not last the entire wear. This is a problem for me. I need something that can last through the wear and tear of the day without rubbing into my eyes. 

I read some great reviews about these products by 100% Pure. Both products are 100% natural and 100% vegan. The mascara is called Maracuja Oil Mascara and the liquid eyeliner is called Dark Chocolate Long Last Liquid Eyeliner. Both are coloured from black tea leaves and filled with natural nutrients. They come packaged in the cutest little tubes. Since I wanted to make a minimum purchase from the website to receive free shipping, I also ordered the highly-praised Luminous Primer. I've been using these products for the past five days, so I figured I would share a few initial thoughts.

Maracuja Oil Mascara
This mascara smells amazing as soon as you open the bottle. It has a very fresh smell and is a very dark black - a winning combination in my books. Once applied, it lasts all day long with no flaking or chipping. It feels like it is well adhered to your lashes without damaging them. And perhaps my favourite part is that since it is all natural, it washes off at the end of the day with my oil cleanser, meaning that no additional makeup remover is needed. I like that it has lash-boosting nutrients built right into it, so not only is it giving me good coverage, but it is also nourishing my lashes all day. The downside? The brush applicator sucks. It feels pretty flimsy and is a pretty basic shape, meaning that more often than not, a lot of the mascara winds up around my eyes after the application process. This isn't necessarily unusual for me, but I feel like I have very little control with this particular brush as I apply compared to other mascaras I have used in the past. All in all, though, I would definitely continue using this product, but may do a little more experimenting in the future just to see if there is anything else out there with a little more advanced technology on the application side of things.

Dark Chocolate Long Last Liquid Eyeliner
I will say upfront that I am not as crazy about this one. This may have to do with the fact that it is a liquid liner, but I find that it doesn't go on as smoothly as I would like. It is a nice filler, but I can't imagine using it to create a dramatic cat eye, as the coverage is just not as smooth and consistent as you would hope. Throughout the day, it also starts to wear off by cracking and chipping. I've found a few little dark flakes on my cheeks after a few hours of wear nearly every day of wearing it. I like that it is offered in brown, but I really don't think I will buy this guy again. I would, however, consider buying the pencil version instead to see if it makes a difference. I like the smell, the fact that it is made of all natural ingredients, and the brush applicator, but probably not enough to sell me on a repeat purchase.

Luminous Primer
Okay, this product I do love. In case you have no clue what a primer is (ahem, me before I bought this), you apply it to your face after you clean or moisturize but before you apply your foundation to even out your skin and create a strong base for your makeup to grab onto. This one is full of antioxidants and vitamins to nourish your skin. It's a really light mixture, but thick enough to ensure that you actually feel it going on. I use the Burt's Bees BB Cream as my foundation, which tends to be a very light coverage, so I have found that this primer really helps to even things out and support the BB cream foundation. This is one of 100% Pure's top sellers and for good reason. I would highly recommend this and will definitely buy it again.

From a graphic design perspective, the package designs are amazing. It almost makes these products feel like little luxuries to indulge in. Each one came packaged in a recyclable cardboard tube, but I must say that I have been keeping them in these precious little tubes in my cupboard because they are just too cute to recycle right away. 

In February, I'm hoping to explore some eyeshadow options. I've found a couple of brands with good reviews, but I'm also considering some of the Savvy Minerals products by Young Living. I make monthly oil orders anyways, so I figured it might be a good opportunity to give them a shot.

Do you have any recommendations for good clean makeup brands? I'd love to hear your thoughts!

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