Monday, 30 April 2018


Another month, another round of clean makeup purchases. For the first quarter of the year, I have been dwelling on the eyes and switching out all of my drug-store brand makeup for clean alternatives in mascara, eyeliner, and eyeshadow. I've enjoyed trying a few different options and have a list of others I would still like to give a go, but I decided it was probably time that I move on to other elements before time gets away from me. 

This month, I decided to take on the beast of all dirty makeup - foundation. I have been so scared of this one for a few reasons. First of all, clean foundation options are expensive. Like very expensive. I'm sure they're comparable to regular makeup prices, but coming from someone who buys an $18 bottle of BB Cream every few months, $60 for a foundation feels steep. The second reason I'm scared? Because most clean products are only available online and it is hard enough to match your complexion in store, let alone through the bright lights of a screen. Not exactly an ideal situation.

But foundation is probably the item I am most looking forward to changing out. It is the only product that you smear across your entire face, covering the most surface area, and therefore, having the most opportunities to absorb into your system. It really matters to me that it is clean.

With all that in mind, I decided to play it safe by ordering from a company I have already ordered from and had great success with - 100% Pure. I have loved all of their products I have tried to date, and after a convincing recommendation from a blogger I follow, I decided to give it a go. You never know until you try. 

This is my April haul.

Ok, seriously impressed. I have been using this foundation for a little over two weeks now, and I have nothing negative to say. When I first opened it, I was concerned about how runny it was. How could something so watery have good coverage? I was silly to be so concerned. This foundation has a fantastic, but natural-looking, coverage, which is exactly what I'm looking for for everyday wear. A small dollop goes a long way and could definitely be built up for a fuller coverage look.

I have always been the lightest shade in any foundation I have ever used, so I just rolled the dice on this one and purchased the lightest offering. It is perhaps slightly warmer-toned than my natural skin, but once I apply bronzer to my neck, it doesn't seem to be an issue. If you are interested in ordering but concerned about colour matching, they do offer a sampler pack of four different shades in the same tones so you can try a few out before committing. 

Also, it smells heavenly and fruity. Exactly what I would like to smear across my skin every morning.

Before switching over to liquid liner back in January, I had always just used a brown pencil liner. I decided that since I was purchasing from 100% Pure this month, I would try their pencil liner. Verdict? I love it. It's a classic pencil liner, so there isn't much more to say, but I haven't had any trouble with crease-lines or smudging. Just a natural, simple, liner look thanks to this guy.

This lipstick came as a freebie with my purchase. I had never tried any of the lip products from 100% Pure, but they were offering a free lipstick in a mystery shade with your purchase, so I was excited to give it a go. The shade they sent along is literally all of my lipstick shade goals. It is the perfect tone on my skin and has proven to be an amazing everyday wear lipstick. The formulation is creamy and nourishing, and despite the matte finish, I haven't had any problems with it fading or drying out. I would most definitely buy this product again. In fact, it may even be my new favourite lipstick.

Since I was making the purchase anyways, I also bought a refill of their mascara that I initially introduced into my routine back in January. This mascara has come to be one of my favourite clean beauty products. You can read about that review here.

I can't believe that May is just around the corner. I'm thinking that I'll continue working on face products by maybe finding either some sort of setting powder or a bronzer and highlighter. I'd like to maybe branch out into some other brands too. It seems like the clean makeup industry is growing really rapidly, and I for one am very excited to explore some of the amazing new brands that are popping up.

Have you tried any great new products lately?


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